the collagen lip glazelip care
lip care
you wear.
one gloss. eight effects. five shades, one formula. never sticky. quietly, yours.
the shade bar
choose your shade.
unbox the velvet
one tube, one formula
mewwt: 4ml
the velvet gloss. kiss
one tube. one paw. zero stickiness.
the formula
one gloss. eight effects.
a collagen-infused lip gloss for fuller lips, lasting hydration, and twenty-four-hour wear. five shades. one formula. never sticky. quietly, yours.
marine collagen
plumper, fuller lips. you'll see it in 28 days.
+32% plump · 28 days
24h wear, zero stick
stays on your lips. not on your cup, your hair, or your phone.
non-transfer · 24h
hyaluronic hydration
48 hours of deep hydration. soft lips, even after the gloss fades.
48h hydration
clean & cruelty-free
no parabens. no sulfates.
clean · vegan
vitamin e
daily protection. shields lips from the outside, nourishes from within.
antioxidant · daily
shea butter
cold-pressed shea that softens and seals in moisture. feels like balm, looks like gloss.
deep softness
jojoba oil
a natural oil that mirrors your lips' own. weightless, never sticky.
weightless glow
vitamin c
brightens and evens your natural lip tone. visible from week two.
brightening · even tonethe galleryevery shade,
drag / scroll →every shade,
on the record.
the family
kiss
rose
velvet
petal
soft
the mew cast
shoot it. sign with mew.
we sign a few creators each season. photographers, editors, quiet eyes. the strongest folios already wear mew.
iapply
sixty seconds. your name, your socials, your eye.
iigifted
chosen creators receive all five shades, free.
iiisigned
the exceptional sign a paid collaboration.
the best frames start with the gloss in hand. shop the gloss
say hello
talk to mew.
for orders, collaborations, or a quiet hello. we read everything.